The Musical Theatre History Subway Map
Tangled systems, turned into something you can read at a glance.
Church & Dwight (Arm & Hammer)
Hollow Core
Packaging system and process book for an Arm & Hammer fabric care concept
Church & Dwight (Arm & Hammer)
Zoofari
A workshop, a team, and the process book that empowered them
Signet Education (formerly Veritas Tutors)
Signet Education
Renaming and rebranding a Harvard Square tutoring institution for national expansion
The Long Center for the Performing Arts (Austin)
LongCenter.EDU
A master brand and three pillars for the Long Center for the Performing Arts' education and outreach
The Long Center for the Performing Arts (Austin)
Musical Theatre Awards
The annual print system for Greater Austin's high school musical theatre awards
Buttercream Bake Shop, Apex NC
Buttercream Bake Shop
A full identity for a small-town bakery, from badge to storefront to t-shirt voice
Kinfolk Syrup Co. (Austin)
Kinfolk Syrup Co.
A small-batch fruit-syrup brand for the bartender who wants the whole story on the label
DigitalOcean
The DigitalOcean Copilot Journey
From a docs widget to a copilot platform: a year of building AI that users actually trusted
- 6 min
The Tools Change. The Work Doesn't.
The tools have always changed. What has not changed is the person at the other end of the experience. They still have needs. They still get confused, frustrated, delighted, lost.
- 4 min
We Don't Need Another Framework
We don't need more frameworks, more clever diagrams, more performative rigor. We need experiential authority.
- 4 min
Design Leadership Is Cultural Leadership
Before a designer sketches a screen, something else has already been designed: the conditions under which they work. Culture.
- 4 min
Designers Should Own the Narrative
If you don't own the story of the work, someone else will.