I lead design teams that ship complex software and AI products. The last two were DigitalOcean and IBM.
DigitalOcean
Design at DigitalOcean
Leading design at DigitalOcean: platform-level work, shipping every week, and giving designers room to own their outcomes.
Head of Product Design and Documentation · Cloud and Developer Tools
DigitalOcean
The DigitalOcean Copilot Journey
From a docs widget to a copilot platform: a year of building AI that users actually trusted
Design Leadership · Cloud and Developer Tools
Self-initiated · dramanerds.com
The Drama Nerds Database
A theatre research site built with AI agents in four days, and read two million times in its first nine weeks
Founder · Arts and Culture
Joanna Czech
Luxury Reimagined
Transforming Joanna Czech's online presence
Creative Direction · Beauty
Made By the Collective
Made By the Collective
Launching the studio I built: the brand, the manifesto, the materials
Founder · Brand Identity
DigitalOcean
do.next
The ten-year vision for DigitalOcean, told as four short stories about the people who use it
Design Leadership · Cloud and Developer Tools
DigitalOcean
Simplicity in a Moment of Creation
Embedding a copilot inside the DigitalOcean database create flow, where users were already going
Design Leadership · Cloud and Developer Tools
Self-initiated
All the World's a Map
Charting Broadway's collaborative history
Designer · Arts and Education
Palm Springs Book Fest
Palm Springs Book Fest
A modular poster system for a desert literary weekend
Creative Direction · Arts and Culture
Impact Arts
Impact Arts Brand Development
Establishing brand architecture for a newly launched arts organization
Brand Strategy · Arts and Non-Profits
Church & Dwight (Arm & Hammer)
Hollow Core
Packaging system and process book for an Arm & Hammer fabric care concept
Visual Communication · CPG
The Long Center for the Performing Arts (Austin) / Impact Arts
Summer Stock Austin
Fourteen years of poster art for the Long Center's professional summer rep season
Lead Designer · Performing Arts
Church & Dwight (Arm & Hammer)
Zoofari
A workshop, a team, and the process book that empowered them
Workshop Design · CPG
Signet Education (formerly Veritas Tutors)
Signet Education
Renaming and rebranding a Harvard Square tutoring institution for national expansion
Lead Designer · Education
The Long Center for the Performing Arts (Austin)
LongCenter.EDU
A master brand and three pillars for the Long Center for the Performing Arts' education and outreach
Lead Designer · Performing Arts
The Long Center for the Performing Arts (Austin)
Musical Theatre Awards
The annual print system for Greater Austin's high school musical theatre awards
Lead Designer · Performing Arts
Buttercream Bake Shop, Apex NC
Buttercream Bake Shop
A full identity for a small-town bakery, from badge to storefront to t-shirt voice
Lead Designer · Hospitality
- 6 min
The Tools Change. The Work Doesn't.
The tools have always changed. What has not changed is the person at the other end of the experience. They still have needs. They still get confused, frustrated, delighted, lost.
- 4 min
We Don't Need Another Framework
We don't need more frameworks, more clever diagrams, more performative rigor. We need experiential authority.
- 4 min
Design Leadership Is Cultural Leadership
Before a designer sketches a screen, something else has already been designed: the culture they're working inside of.
- 4 min
Designers Should Own the Narrative
If you don't own the story of the work, someone else will.