John Howrey · Design leader, formerly IBM, DigitalOcean, SCAD
Working to make things better tomorrow than they are today.

Church & Dwight (Arm & Hammer)
Hollow Core
Packaging system and process book for an Arm & Hammer fabric care concept

Church & Dwight (Arm & Hammer)
Zoofari
A workshop, a team, and the process book that empowered them

Signet Education (formerly Veritas Tutors)
Signet Education
Renaming and rebranding a Harvard Square tutoring institution for national expansion

The Long Center for the Performing Arts (Austin)
LongCenter.EDU
A master brand and three pillars for the Long Center for the Performing Arts' education and outreach

The Long Center for the Performing Arts (Austin)
Musical Theatre Awards
The annual print system for Greater Austin's high school musical theatre awards
- 4 min
We Don't Need Another Framework
We don't need more frameworks, more clever diagrams, more performative rigor. We need experiential authority.
- 4 min
Design Leadership Is Cultural Leadership
Before a designer sketches a screen, something else has already been designed: the conditions under which they work. Culture.
- 4 min
Designers Should Own the Narrative
If you don't own the story of the work, someone else will.
- 7 min
Collaboration Is the Work
Collaboration is choreography. The best teams don't hope for alignment. They practice it.



























